Project Background

    Markus, the client, has been operating dryers in Germany for some time. With the popularity of Amazon e-commerce, he also started online sales. Soon, Markus discovered a problem: the original OEM factory had few dryer models, and the iteration and upgrade cycle was very long, while e-commerce needed to add new models in time to attract more users, which made Markus very anxious. If multiple OEM factories were added to a category, not only would the quality of the products sold on the market be uneven, but the service would also become difficult. Even the management of repair parts was a headache.

    Finding a factory with more processing and development capabilities to replace the existing dryer OEM factory has been a very urgent need for Markus in the past two years. It was for this reason that Markus came to China and met Jinhuan at the 2018 Canton Fair.

Project Effect

    At the beginning of the project, we learned that the dryer Mr. Markus needed was to enrich the existing dryer product line in the early stage. It must comply with the cost control principle of e-commerce and the European RoHS testing standards. In addition, the requirements for product quality have almost reached the point of being demanding. In the process of product development, Mr. Markus will conduct comprehensive and prudent thinking and evaluation on multiple indicators such as product use effect, environmental protection, raw material consumption, and ease of use to ensure that the products brought back to the country for sale become a symbol of high quality.

Customer Evaluation

    After the initial intention was reached, Mr. Markus came directly to Jinhuan Electric. After learning about our Jinhuan's production strength and quality system management, he was more confident about the cooperation. Soon, Mr. Markus was willing to try a cabinet before returning to China, and then determine the later cooperation. After the first cabinet was sold, the stability of the product quickly gained market recognition. Not only did it quickly exceed the sales data of the original product, but it also helped Mr. Markus reduce the after-sales maintenance costs. In less than half a year, the monthly orders doubled, and 2 new products were immediately added, and the cooperation has been maintained to this day.